This marketing technique works wonders for Australian real estate site

This Marketing Technique Works Wonders For Australian Real Estate Site

By Angela Hawksford; reposted with permission from AIM Group’s Classified Intelligence Report. Domain, the Australian real estate site owned by Fairfax Media (ASX: FXJ), reckons its transformation from the “other” property site into a serious contender for the market-leading spot was due to a renewed focus on its parent company’s specialty: journalism.