What are the most recognized brands in real estate?

What Are The Most Recognized Brands In Real Estate?

For the 19th consecutive year, Century 21 (C21), the iconic real estate franchise operation with the gold coats, has claimed the top spot in Millward Brown’s 2017 Demographic Ad Tracking Study. According to the market research firm’s survey of 1,200 recent homebuyers and sellers, who were asked to list the names of any realty agencies they’ve seen, C21 was the brand with the most consumer awareness.

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